Cookie Policy

How we use cookies and similar technologies, and how you can manage your choices.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. Similar technologies include local storage, pixels, and tags. They help websites function, remember preferences, and understand how visitors use a site.

Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (stored for a set period).

2. Our Approach in New Zealand

We are based in New Zealand. While New Zealand law does not require the same cookie consent framework as the European Union, we believe in being transparent about how we use cookies and similar technologies.

Where cookies collect personal information (such as online identifiers linked to you), that information is handled in accordance with our Privacy Policy and the Privacy Act 2020.

3. How We Use Cookies

We use cookies and similar technologies to:

  • Ensure our website functions properly
  • Remember your cookie consent choices
  • Understand how visitors use our website (with your consent)
  • Measure advertising performance (with your consent)
  • Improve content and user experience

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the website to operate. They enable basic functions such as page navigation and storing your cookie consent choice. The website cannot function properly without these cookies. They do not require your consent.

  • cookieConsent (local storage): Stores your cookie category preferences (Duration: up to 1 year)

4.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting aggregated usage data. They are placed only if you choose "Accept All" or enable Analytics in Cookie Settings.

  • _ga: Google Analytics — distinguishes users (Duration: up to 2 years)
  • _gid: Google Analytics — distinguishes users (Duration: 24 hours)
  • _gat: Google Analytics — throttles request rate (Duration: 1 minute)

4.3 Marketing Cookies

These cookies may be used to measure advertising conversions and support relevant advertising. They are placed only if you choose "Accept All" or enable Marketing in Cookie Settings.

  • _gcl_au: Google Ads — stores conversion-related data (Duration: up to 90 days)
  • IDE: Google DoubleClick — used for advertising measurement (Duration: up to 1 year)

5. Cookie Consent

When you first visit our website, a cookie banner allows you to:

  • Accept All: Enable strictly necessary, analytics, and marketing cookies
  • Reject: Use only strictly necessary cookies
  • Cookie Settings: Choose which optional categories to enable

Optional analytics and marketing technologies are not activated until you provide consent through one of the options above. You may change your preferences at any time using the cookie banner.

6. Managing Your Preferences

You can manage cookies by:

  • Using the cookie banner on our website (Accept, Reject, or Cookie Settings)
  • Clearing cookies and local storage in your browser, then revisiting our site to set new preferences
  • Adjusting your browser settings to block or delete cookies

6.1 Browser Settings

Most browsers let you control cookies. Examples:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Settings → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Cookies and site data

Blocking all cookies may affect website functionality. Strictly necessary cookies support core features including remembering your consent choice.

7. Third-Party Cookies and Services

Some cookies are set by third-party services that may appear on our pages when you have given consent. We do not control third-party cookies. Third parties may include:

You can learn more about how Google uses data at How Google uses information from sites that use its services.

8. Local Storage

We use browser local storage to save your cookie consent preferences. Local storage is similar to cookies but can store larger amounts of data on your device. We use it for:

  • cookieConsent: Your selected cookie categories (necessary, analytics, marketing)

9. Personal Information and Privacy

If cookies or analytics tools collect information that identifies you or could reasonably identify you, we treat it as personal information under the Privacy Act 2020. See our Privacy Policy for how to access, correct, or complain about our handling of personal information.

10. Do Not Track

Some browsers send a "Do Not Track" (DNT) signal. There is no universal standard for how websites must respond to DNT. We honour your cookie choices through our consent banner rather than relying solely on DNT signals.

11. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, our practices, or legal requirements. The "Last Updated" date at the bottom of this page will change when we do.

12. Contact Us

If you have questions about our use of cookies, please contact us:

  • Address: Unit C/23 Norman Spencer Drive, Manukau City Centre, Auckland 2104, New Zealand
  • Phone: +64 9 263 4158
  • Email: business@sproutback.world

Last Updated: